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Your Brightest
Smile Awaits
Creating Confident Smiles in Broken Arrow, OK
With advanced technology and flexible options, we make achieving a radiant, healthy smile simple, comfortable, and affordable for every stage of life.
Experience the sunshine difference
From high-fives at braces appointments to cleanings that feel effortless, our team brings skill, personality, and fun energy to every visit, making care for all ages feel welcoming, uplifting, and anything but ordinary.
Specialists who make smiles shine
With decades of combined experience and a passion for creating confident smiles, our doctors bring expertise, personality, and a genuine love for serving patients of every age.
Treatments that make a difference
From routine checkups to advanced orthodontics, we offer a full range of treatments tailored to every age and need, making it simple to keep your smile healthy, confident, and built to last.
Orthodontics here goes beyond straightening teeth—it’s about building confidence. With braces and aligners for every age, our team makes treatment comfortable, approachable, and designed to create lasting smiles.
Dentistry here is centered on care that feels thorough yet comfortable. From routine visits to transformative treatments, our team focuses on healthy smiles for every age, creating an experience that is personal, positive, and designed to last.
Join our community
Stay connected with updates, tips, and a glimpse of the fun, positive energy that makes every visit to our practice something worth smiling about.
Stay connected with updates, tips, and a glimpse of the fun, positive energy that makes every visit to our practice something worth smiling about.
🎙️ New GrowOrtho Episode Alert! 🎙️
You explain the treatment perfectly. The parent nods. Then the fees come out…
“This feels like a lot of money.”
Sound familiar?
🎧 On the latest GrowOrtho Podcast, we break down why that moment isn’t failure... it’s opportunity.
Zach is joined by Harrison and Melissa (HIP Practice Advisors) to show how objections like “it’s too expensive” or “we need to think about it” are actually requests for leadership, reassurance, and trust.
If your team is tired of feeling stuck at the finish line, this episode is for you.
👉 Listen now and lead with confidence (link in profile).
Two practices in the same city.
Same credentials.
Same services.
One gets recommended by ChatGPT.
The other doesn’t exist in the conversation.
The difference isn’t design, branding, or ad spend.
It’s digital authority built in a way both Google and AI tools trust.
HIP CEO Luke Infinger and HIP SEO Expert James Kuck are unpacking this live in a free webinar this Tuesday, January 13, including a real orthodontic case study ranking #1 on Google and showing up in AI recommendations.
If you want your practice positioned for the next 5 years of patient acquisition, this matters.
Register now (link in profile).
AEO EXPOSED: Get Free Traffic From ChatGPT & AI Search
Tuesday, January 13 @ 6p CT
Thin Content Kills Rankings
Seen this before? A practice optimizes for their main city, then drops a line at the bottom: “We also service Gulf Breeze, Pace, and Milton.”
No dedicated pages. No real content. Just a mention.
Google rewards depth, not lists.
Your competitors are building robust hyperlocal pages for every neighborhood. Individual optimization. Unique content. Real signals.
You cannot win by listing zip codes.
The fix: Build dedicated pages for each community. Write about local concerns. Reference nearby landmarks.
Stop listing neighborhoods. Start owning them.
Thin Content Kills Rankings
Seen this before? A practice optimizes for their main city, then drops a line at the bottom: “We also service Gulf Breeze, Pace, and Milton.”
No dedicated pages. No real content. Just a mention.
Google rewards depth, not lists.
Your competitors are building robust hyperlocal pages for every neighborhood. Individual optimization. Unique content. Real signals.
You cannot win by listing zip codes.
The fix: Build dedicated pages for each community. Write about local concerns. Reference nearby landmarks.
Stop listing neighborhoods. Start owning them.
Hyper local means real neighborhoods, not just a city tag on your homepage. Google ranks proximity and relevance, not vague territory claims. Serve the communities around you with intention and watch your visibility climb. #hyperlocalseo #hyperlocal #googleads #googlesearch
Most orthodontic and dental practices are solving the wrong visibility problem.
They’re optimizing harder for Google…
While 31–47% of patients have already shifted to AI tools like ChatGPT to research providers.
That creates a quiet (and expensive) blind spot: Thousands spent on SEO that never reaches nearly half the market.
On January 13, HIP CEO Luke Infinger and HIP SEO Expert James Kuck are breaking down what “AI visibility” actually means, and why most practices are only 3-5 strategic fixes away from showing up where patients now search.
Register for the free webinar: https://streamyard.com/watch/a3svDpR5B68v
AEO EXPOSED: Get Free Traffic From ChatGPT & AI Search
Tuesday, January 13 @ 6p CT
🎙️ New GrowOrtho Episode Alert! 🎙️
Your team thinks they’re selling braces. They’re wrong.
Patients buy certainty — about cost, timing, next steps, and whether they’re making the right decision for themselves or their kid. When that certainty isn’t created fast, practices see the same symptoms over and over: ghosting, no-shows, price shopping, and “we need to think about it.”
In this Best of Genius Sales episode, Luke Infinger, Harrison Bagdan, and Kasey Workman (Fishbein Orthodontics) break down how top orthodontic teams create certainty in the first 60 seconds (without pushy scripts or awkward sales tactics).
You’ll learn:
√ Why most “bad leads” are really certainty leaks
√ How tone, tempo, and speed outperform perfect wording
√ The 5 levers that quietly drive orthodontic patient conversion
√ How to simplify consults and fees so decisions feel easy
If you want more starts without closing harder, this episode is your playbook.
🎧 Listen now and rethink how your practice converts patients (link in profile).
Why does ChatGPT recommend THAT orthodontist/dentist and not you?
It`s not about who has the better website design.
It`s about who has built digital authority the right way:
√ High-quality referring domains (not spam links)
√ Orthodontic-specific content that creates topical relevance
√ Consistent local signals that both Google AND AI trust
Right now, when potential patients ask ChatGPT "best orthodontist near me," there`s a 50/50 chance your practice doesn`t even exist in that conversation.
The gap between invisible and unavoidable? Usually just 3-5 strategic adjustments.
Watch our short video breakdown: See what`s actually driving results for the practices that dominate BOTH traditional search and AI recommendations.
Most orthodontists are closer to breakthrough visibility than they think.
Register for the free webinar (link in profile).
AEO EXPOSED: Get Free Traffic From ChatGPT & AI Search
With Luke Infinger, HIP CEO + James Kuck, HIP SEO Expert
Tuesday, January 13 @ 6p CT
“Wish I’d had this from day one.” - Dr. Carter Thomas, Orthodontist
Most practice owners don’t struggle because they’re lazy. They struggle because they try to figure it out alone.
The Practice Paradox, by Dr. Kyle Fagala and Luke Infinger, distills years of hard-earned lessons into a clear roadmap for growth that actually fits the owner.
If you’re tired of guessing, this one’s worth your time.
Get the Book + Practice Personality Assessment | $19.99
(Link in Profile)
“This is the book you need.” - Dr. Melanie Wang, Orthodontist
Keeping standards high without burning out isn’t a marketing issue. It’s a sustainability issue.
That’s why The Practice Paradox resonates with so many orthodontists who feel stretched thin.
Written by Dr. Kyle Fagala and Luke Infinger, it’s an honest roadmap to building a practice you’re proud of (and a life outside of it).
(Link in Profile)
“This one will stick with me.” - Dr. Grant Collins, Orthodontist
Growth shouldn’t require losing yourself in the process.
That tension—between ambition and sustainability, excellence and burnout—is exactly what The Practice Paradox tackles.
Written by Dr. Kyle Fagala (orthodontist) and Luke Infinger (practice growth expert), this book helps owners build a great practice without sacrificing who they are along the way.
Get the Book + Practice Personality Assessment | $19.99
(Link in Profile)
Most practices are invisible to AI search (and don’t even know it).
31–47% of patients now use tools like ChatGPT to research healthcare providers.
If your practice is only optimized for Google, nearly half your market may never find you.
We’re breaking this down live in a FREE webinar with HIP CEO Luke Infinger and HIP SEO Expert James Kuck on Tuesday, January 13:
𝗔𝗘𝗢 𝗘𝗫𝗣𝗢𝗦𝗘𝗗: 𝗛𝗼𝘄 𝘁𝗼 𝗚𝗲𝘁 𝗙𝗿𝗲𝗲 𝗧𝗿𝗮𝗳𝗳𝗶𝗰 𝗳𝗿𝗼𝗺 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 & 𝗔𝗜 𝗦𝗲𝗮𝗿𝗰𝗵
We’ll show you:
√ Why ChatGPT recommends certain practices (and ignores others)
√ A real orthodontic case study ranking #1 on Google and in AI results
√ The 3–5 strategic fixes separating visible practices from invisible ones
If you want your practice positioned for where patient search is actually going, this is worth your time.
REGISTER (link in profile).
